Magento has earned its reputation as the highest rated open-source eCommerce platform, with the biggest marketplace for extensions called ‘Magento Connect’. Special thanks to all developers, who have created Magento extensions for refining the UX and marketing results of eCommerce stores.

Digital Marketing in Magento Stores

In eCommerce, marketing is a crucial aspect. All Magento-powered stores need significant marketing efforts and well-planned campaigns to get popular. This includes marketing through all online platforms including social media, e-mail alerts, blogs, articles, etc. An eCommerce site might select one marketing platform or it might employ multiple marketing channels as a group. The day is saved by some outstanding extensions that take care of all these aspects and provide hassle free marketing services.

There are dozens and dozens of Magento extensions available and at first, one may probably get confused in choosing the best. The problem with me is that when I like a product or service; I just can’t help to keep it to myself.

Being an owner of a well reputed Magento development and marketing agency and running it for years, I have got the advantage of working on hundreds of SEO and PPC campaigns through which I have encountered some incredible Magento extensions that I want to share. If you’re looking forward to improve your online presence and a way to promote your eCommerce store then these extensions will definitely give you a head start.

The list here is composed of six such diverse Magento extensions that I believe are the best option for your online store. However, the list is based on my experience, therefore, are mere opinions or recommendations and you can look up for some alternative extensions as well.

Jorhna Magento Affiliate Extension

The success of Amazon’s affiliate program is a perfect illustration of success by this form of marketing. Affiliate marketing is not just a sales tool but it also provides the added bonus of higher results in search engine rankings.

So how does affiliate marketing work? It is a channel by which a company sells its products by incentivizing third-parties in return for a commission, which can be paid for leads or for completed transactions. This means that the third party will be paid a commission only when the visitor is converted into a consumer by making any online purchase.

Jorhna is a Magento affiliate extension which allows business owners to create and design their own program based on a set of criteria as well as configure the commission rate and create accounts and custom link. This Magento extension also allows you to automate the process of initiating and monitoring each of your affiliate’s performance.

The extension provides you a sophisticated dashboard that shows all the important details. The series of controls in the tool allows you to manage campaigns; you can either introduce rewards for the top referrers to recognize how they have helped in growing the sales. Jorhna Affiliate Plus costs around 99$ for Magento Commerce version.

Jorhna also offers a free version of its affiliate extension for Magento Open source. You can download and install it on your store without any hassle. It's a perfect way to test the extension before purchasing the premium product. One thing that I also like about Jorhna is that they offer free lifetime support. It's not like any other company which claims to give free support but does not respond on time. Jorhna’s online support is one of the best I have come across.

Magento 2 Follow Up Email By LandOfCoder

Are you looking for a remarketing tool for sending follow up emails to customers who abandoned their carts without completing the purchase? Magento 2 follow up email extension by LandOfCoder will analyze your customer behavior and event, and send a customized email at the right time to engage them. If you send 3 reminders emails for the incomplete carts, you may expect 69% increase in orders. (Omnisend, 2018).

It will be a smart remarketing tool for you too. When your customers abandoned his/her cart, the follow-up email extension will inform them to reorder via email. Or after customer abandons their checkout on your site, you can send an email to give assistance. Moreover, it also supports you to send follow up email for:

• Customer birthday,
• Last customer login,
• Customer subscribes to the newsletter, etc.
• Pending orders

Based on abandoned cart email, you can send another follow-up email such as:

• Friendly reminder
• [Lighter] Long time no see
• Offering assistance
• New registration
• Last activity
• Review request

Moreover, for each type of email, you can customize pre-made email templates as you want. As you can see, remarketing email with a strong call to action is an effective way to reduce cart abandonments. With an amazing discount, your customers are not able to resist and may make a quick decision, buy immediately. Despite of searching Extensions market for such useful tool, you can install this one for automating and streamlining the follow-up procedure with potential and existing customers.

Magento 2 MarketPlace Extension By LandOfCoder

There are a number of extensions on Magento Marketplace but if you are looking for the most feature-rich and stable one then LandofCoder has the answer. Magento 2 Marketplace extension by LandOfCoder provides all the functionalities of any modern marketplace i.e. Amazon or eBay.

It offers one of the best user experiences with a smooth and user-friendly interface. Magento 2 Marketplace extension is compatible with almost every Magento 2 theme. It also offers more than 10 payment gateways.

Some prominent features are as follows:

• Amazing User Experience with Seller Cpanel
• Super Fast Responsive & Mobile Optimized marketplace
• Advanced Report Supported
• Well-compatible with Magento 2 Marketplace Theme
• Upload Multiple Products In Bulk
• Create Unlimited Sellers With Smart Store Front
• Showcase Beautiful Seller Profile

Magento 5 in 1 Social Login:

Social media is absolutely the best platform when it comes to the marketing of products and services online. This is because of the millions of registered and actives users on sites like Facebook, Twitter, etc offer a perfect stage for you to grab the audience attention on a massive scale. eGrove Systems has developed one of the best Magento extensions, though it is a paid extension and costs $49 approximately, the benefits it offers are way more than this cost.

This Magento 5 in 1 Social Login module allows users to sign in using their social media platform i.e. LinkedIn, Yahoo, Twitter, Facebook, Google+. The user will be automatically registered on to the application based on their social account. It also helps visitors for instant sign in and signup via their social login. This will save user time which they spent on registration.
Some of its amazing features are:

• Minimizes the registration time due to hassle free login with different social profiles
• Saves users from the agony of remembering passwords.
• Easy to install user friendly interface.

The most excellent way to encourage the visitors to register on your online store is to get the audience on your store as social logins provided by this extension.

Bronto:

Email marketing is still regarded as one of the most powerful tools for modern age marketing and the highest converting sales channel for e-commerce. However, the email marketing delivers results provided if the campaigns are segmented and properly triggered. In 2023, the email users are expected to grow to 4.3 billion users, which is almost half of the World’s population.

Bronto is the perfect extension you can ever find on Magento marketplace if you’re looking to increase conversions from your email marketing channel. This is because Bronto uses RFM metrics (Recency, Frequency, and Monetary Value) allowing businesses to create targeted campaigns based on customer information and purchase data. This is a free extension that offers a whole lot of features like data analysis, products recommendation, sending reminders and alerts, applying coupon codes, etc. This also enables your businesses to send out product recommendations, reorder reminders, cart abandonment, and transactional emails.

Advanced SEO Suite by Mirasvit

Ranking and Visibility is very important for success in eCommerce. Keeping the website search engine friendly is a time-consuming but significant task. Advanced SEO Suite gives your e-commerce website an opportunity to rank higher in all of the noteworthy search engines, like Google, Bing, and Yahoo. The extension is particularly helpful for optimizing keywords, URLs, canonical links, and sitemaps.

It costs only $149 and makes your search engine performance at par. The advanced version of SEO Suite is also capable of customizing rich snippets which contribute to up to 30% increase in CTRs. This extension is highly recommended for those who want to ditch the manual ways of doing SEO. So use Advanced SEO Suite to boost your SEO strategy.

Elite M-Commerce

Mobile marketing has almost taken over desktop marketing. It is the time for your store to grab the opportunities with the help of one of the best Magento extensions for mobile apps.

Elite m-Commerce is a mobile eCommerce app development platform which helps to convert your eCommerce store into a fully-functional mobile app with a few steps.

Although it costs around 999$ but the flexibility it offers is amazing. At first glance it may look as the price is pretty higher but if you compare the features with the cost, you will find its worth. The app directly synchronizes with your online store which means same inventory will be used and updated in real-time.

Elite M-Commerce supports the creation of mobile app for both iOS and Android. It allows push notification feature and has various other features such as multiple payment options, reward point system, QR Code scanner and store locator. It also provides support for large inventories.

Final words

Magento marketplace is a hub of useful and innovative tools. However, a beginner may get confused as which extension to install and which one to neglect. For your business marketing needs, I have reviewed and suggested some of the reliable and tested Magento extensions. I hope you may find them effective for initiate a marketing campaign.