While designing an ecommerce website, you must keep both design and user experience in mind. To increase conversion, you cannot but follow several design best practices.
What are those? Are you having a hard time determining these?
Below goes the design elements you have to remember while designing such sites:
Create an effective search bar
Users are the prime concern for every kind of website; especially when it comes to the ecommerce sites. This is because the users need to directly act on your site to be converted.
Would the customers engage that much into your site if it is not friendly? No, right?
So, try creating a great user experience. Once such tool that paves the way towards it is including a search bar to your website; preferably on top, in size and color that is easily noticeable.
Your search bar should be healthy functioning and return related results in case of “no exact match found.” Users don’t like to have "no result" after they search for something.
Here is an example of an effective search function:
Keep filtering option
Have filtering option for products in your site so that the customers can directly put their desired values and find the best-suited results without having to search the entire site.
A user wouldn’t like to browse throughout the site for the desired product and find nothing at the end. If you create a filtering option and there’s nothing similar, the user sees it right away.
So, include popular and related search filters for all kinds of products.
Pay attention to the shopping cart and checkout process
Keep a view cart option available all the time for the customers so that they can edit or review their orders anytime they wish to.
Show the shipping fee while the customers put the products into the cart. Customers hate to find the additional shipping cost at the end, and discard may abandon the cart.
Make the checkout process easy and straightforward. Customers must not find it complicated to check out. Keep it simple. Take the necessary information only while checking out.
Keep guest purchasing available. It is not recommended to force the users to sign up just before they check out.
Image source : WebAlive
Mobile friendliness is a must
Your site must be mobile friendly. Most of the users now use their handheld smart devices to surf the internet and accomplish their tasks.
Purchasing products from ecommerce sites are no different. You will lose a massive amount of customers if you do not have a mobile-friendly version of your site and customers can’t use it.
Keep things simple and transparent
Till now we have mostly discussed aspects that take care of user experience. And that should be your main focus for creating a conversion friendly website.
Navigation should be easier. Make a design that reflects a perfect combination of whitespaces, visuals, CTAs, etc.
Create FAQ pages and keep the payment methods clear. These create a sense of transparency among the users.
Try getting reviews from the customers by asking for it from them. They are likely to give you feedback. This helps the other users judge the products and the shop.
The ecommerce design & development materials mentioned above can quickly turn your online store into a high performing one. Once you have added these, go for more. Keep user experience the topmost priority. You will have expected results.