A website stands at the center of your online marketing activities. If you look at all the marketing channels and techniques, they bring visitors to your website. And a website’s job is to turn these visitors into customers. In marketing terms, this is called a conversion. You are going to waste a lot of money on other marketing methods if your website does not pass all the metrics of a good web design because visitors are of no value if they don’t convert. So the better the website, the higher the conversion rate.

Many people in the industry call themselves web designers, but they really are a bunch of people with some primitive coding knowledge. No doubt, they will create a website as instantly as you want with lots of content, photos, and contacts but the question is: Is that the way to turn visitors into customers? Is that what you need? The answer is simple, No. What is required of you is to make conscious efforts to find someone with real knowledge and experience. That’s where FMEextensions, a leading web design Dubai company, comes in. We create websites by following the 7-phase web design process. With the knack of our professional web design team, we make sure your visitors feel tempted to convert.

Let’s see why a good website design is vital for business success and why is it worth investing in a good website design?

1. Web design forms the first impression of your business

Your website reflects your business. Depending upon your website design, a visitor forms an impression of your business within the first few seconds. It tells your visitors how competent, reliable, and trustworthy you are as a business. Your website design also decides whether they are going to stay or leave.

If your website is not visually appealing or hard to find information, customers will form a negative impression of your business. With this impression in mind, they will abandon and most likely never come back. And it hurts to lose a customer after you have done the difficult part of bringing a visitor to your website.

2. Good web design gives you an edge over your competitors

You will have competitors in whatever field you are serving. Some of them will do better than you in terms of web design. Your website is a chance to outdo them. Analyze your competitor’s websites: the templates they are using, the features they are offering, the functionalities they are embedding, the content they are creating, etc. Remember, the point is not to imitate but to innovate. Try to come up with something unique that will give you an edge over your competition.

3. Quality website leads to quality leads and conversions

Building a great web design is not easy. It requires due diligence and keeping multiple design factors in mind. To put things in perspective, consider this:

• The customer’s attention span has shrunk to 8 seconds.
• More than 40% of customers leave a website if it takes more than three seconds to load.
• Around 25% of customers are not interested in taking action if there is no or inefficient customer support.
• You lose almost 45% of your potential customers if your website is not responsive.

4. Good web design takes you from business to brand

Your business is sure to stay, and you sure want to be recognized as a brand, right? Make your website look good, professional, and authoritative. It will help you earn customer’s trust and represent you as a credible source. Investing in quality content will make you an expert in your field. Similarly, investing in customer support, logo, and multiple graphic elements will establish you as a brand.

“Building brand identity and value through web presence is important for your business in the long term, as this will incite the potential buyers to come forth along with referrals, explore your products by trusting you, and aid your revenue cycle.”

5. Good web design improves SEO visibility

When you create a website with user experience in focus, you essentially create it for search engines. Good UX translates into an improved ranking. For example, search engines favor your website as website speed is an important ranking factor if your website loads fast. If visitors browse different pages of your website, your ranking tends to improve as it reduces bounce rate. If people find your content useful, they will refer it to their own visitors, earning you backlinks. In short, good web designs not only please customers but also search engines. And higher ranking will bring you more traffic, leads, and conversions.